Shaping Public Diplomacy through Social Media Networks in the 21st Century

  • Valentin Costa PhD Candidate, University of Bucharest
Keywords: Public Diplomacy, Social Media Networks, Digital Diplomacy, Engagement


The practice of public diplomacy is being disrupted as a result of 90% of UN nations having a presence on social media networks, along with the advent of new technologies making communication global and in real time. This article aims to look at the relationship between public diplomacy and the media and identify the challenges and opportunities social media networks pose for public diplomacy in the 21st century from the perspective of both scholars and policymakers.

Author Biography

Valentin Costa, PhD Candidate, University of Bucharest

Valentin Leon Costa holds a MA in Corporate Communication from the University of Bucharest. He is a former foreign press correspondent, currently working in a technology company. He is interested in the impact of social media networks at individual, company and institutional levels.